The story

What is happening in Naan? – An average of 70,000 rais of Naan forestland disappears every year. That is equivalent to 190 rais per day. Popular media blames the locals, corporations, and local government for burning the forest to make room for their farmland of natural rubber and maize. But what is really happening? Is it possible that we are all a part of the problem?

The project

There is no better way to understanding a problem than to experience it yourself. Together with Mae Fah Luang Foundation, we designed a program to bring “Influencer,Storyteller and Changemaker” into the heart of Naan. In a form of a hiking trip through the deforested farmland and local villages, participants listened to the stories of the locals and uncover for themselves the complexity of the problems behind the headlines.

Mfl logo
Mae Fah Luang Foundation under Royal Patronage

The Mae Fah Luang Foundation under Royal Patronage (MFLF) is a private non-profit organization established to improve the quality of life of the people in poverty and deprived of opportunities. The Foundation provides the people in the project area with education, proper infrastructure, and legitimate ways to earn their living, while fostering co-existence between man and nature. It also encourages the conservation of Lanna and tribal arts, traditions and cultures.